Search
Close this search box.
Stand out from the pack with bespoke, branded, casino-quality playing cards
News

Print needs to sell itself

Print sells itself
News UK’s Karin Seymour admits it’s becoming tougher for print brands to survive but believes quality content remains key to attracting advertisers.

News UK’s Karin Seymour admits it’s becoming tougher for print brands to survive but believes quality content remains key to attracting advertisers.

The Sunday Times September fashion issue of its Style magazine achieved over £1. 12m in ad revenue, its biggest issue to date.

The total number of advertisers increased by 9% compared to last year. The total number of ad pages rose by 4%.

In an interview with Marketing Weekly Karin Seymour explained print brands need to start shouting about the medium to survive.

Publishers need to provide content that people relate to and engage with. It should be pure escapism.

She believes brands need to reiterate to advertisers that print can still be lucrative. Figures from the National Readership Survey show print reaches 68% (35 million people) of UK adults each month.

We absolutely need to start selling the medium by having a proper conversation about its value.

Despite the rise of online media, Seymour believes people will still want to consume print if it provides quality content.

She concludes:

The printed product gets quite bad press but if you get the environment and content right, there’s a hugely important place in readers’ hearts and advertisers’ schedules.

Read Seymour’s full interview with Marketing Week here.

Latest News

Job Vacancy – Join us as a Digital Print, Design & Customer Service Assistant

Do you have a passion for print? A real care for customer service? We’re looking for a Digital Print, Design & Customer Service Assistant to join our team.

Love Paper – Presenting the Facts About Sustainability and Print Simply

Love Paper is a global campaign to tell consumers across the world the positive messages about print, paper and paper-based packaging.

Print for Life’s Big Moments

At SAPC we can help with print for all of life’s big moments, for business, family or pleasure. Do get in touch to get your project started.