Print to Inspire the Next Day Out
Many families don’t decide exactly where they’re going until they’re already on holiday.
They might be staying at a campsite or in a self-catering cottage, looking for ideas over breakfast or after a day at the beach. That’s where printed leaflets really come into their own. Picked up in supermarkets, campsites or other attractions, they often end up in the car, a holiday bag or on the dining table, ready to be picked up again later.
Capturing the Imagination with Bold Colours
More often than not, it’s the children who spot them first. Bright colours, exciting photography and things to do quickly capture their imagination, leading to the familiar question: “Can we go here tomorrow?” Known as ‘pester power’, children have a huge influence over family decisions, which is one of the reasons printed leaflets remain such an effective marketing tool for visitor attractions.
Visibility is Everything
When it comes to distribution, visibility is everything. Being in the right place, at the right time, ensures your attraction is part of the conversation while families are deciding what to do next.
Maps To Help Visitors Explore
Large attractions can feel overwhelming, particularly for first-time visitors. A printed map helps guests quickly understand the layout without constantly reaching for their phone.
More than simply showing directions, it becomes a practical guide, highlighting attractions, walking routes, cafés, picnic areas, shops, accessible facilities and essential visitor information. It also proves invaluable where mobile signal is poor or charging facilities are limited, helping visitors make the most of their day.
By making it easier to explore, maps also encourage visitors to discover more of your attraction, spend longer on site and make the most of everything you have to offer.
Posters That Work Throughout the Day
Visitors don’t take everything in the moment they arrive, which is why strategically placed posters continue to play an important role throughout the visitor journey.
Positioned in cafés, queueing areas, toilets and other high-footfall locations, posters capture attention when visitors have time to pause and read. Whether you’re promoting animal feeding times, seasonal events, annual memberships, food and drink offers or upcoming activities, posters provide another opportunity to engage visitors while they’re already enjoying their day.
Making Your Print Work Smarter
Print is an important part of the visitor experience and, when used alongside digital, it becomes even more powerful. QR codes allow printed materials to work harder than ever before, giving visitors instant access to event schedules, interactive maps, social media channels, membership sign-ups and feedback forms with a simple scan.
From the leaflet that inspires a visit, to the map that helps families explore, to the posters that encourage visitors to stay longer and discover more, print continues to play an important role in creating memorable visitor experiences.
Get in touch with our team on 01726 624900 or email info@sapc.co.uk to find out more about you could enhance your visitors’ experience with some powerful print!